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In a Nutshell

Kim's musings on work, life and everything in between.

About Kim

Women + Olympics + Business = Good for the bottom line

2/5/2018

1 Comment

 
Sports and business are alike when it comes to women. Women are under-represented in both worlds and while there have been big advances in recent years there is still a way to go. On the positive side of the ledger, women on the playing field are good for business.
 
Media outlets will soon be overflowing with news from the Olympics.  Personally, I am excited about watching Lindsey Vonn compete in the women’s ski racing.  She is the most successful woman in World Cup history with 81 victories and is arguably one of the best skiers ever. More than her skiing prowess, I am drawn to Vonn by her desire to push the envelope and test the glass ceiling. 
 
Vonn proposed to the International Ski Federation (FIS) that she compete against the men in a World Cup race in Lake Louise later this year.  It is the second time she has asked.  The FIS turned her down in 2012, citing rules that prohibit mixed-gender races.  Vonn has publicly stated that she expects she would compete only averagely, so it begs the question, why bother?
 
Vonn’s goal isn’t about getting onto the podium. It’s about proving women’s worth in sport from both an equality standpoint and in terms of hard dollars.  It is analogous to Billie Jean King and the Battle of the Sexes in 1973. That event helped pave the way but 45 years have passed and total pay still lags, although women are finally getting more opportunities to compete.


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    About Kim

    Financial Advisor & Associate Portfolio Manager, BNN guest, national columnist, and horse lover!

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